Semrush: Watch Demos of Product Features

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Search Engine Optimization

Semrush

Features

Semrush

Keyword Research

Keyword Difficulty

Estimate how difficult it would be to rank for a particular keyword based on factors such as competition and search volume

Supported

SERP Analysis

Get insights on the top-ranking pages for a particular keyword, including their content, backlinks

Supported

Keyword Suggestion

Generate a list of related keywords that users may want to target based on their original query or topic

Supported

Keyword Manager (Listing Tool)

Track the performance of specific keywords over time, monitoring changes in ranking and search volume

Supported

Keyword Magic Tool

Search for keywords using various filters and provides data on keyword difficulty, search volume, and other metrics

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Organic Traffic Insights

Check which pages on a website are generating the most traffic from search engines and get insights into the keywords driving that traffic

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Keyword Gap

Compare the keyword profiles of a website and its competitors, identifying gaps and opportunities for optimization

Supported

Organic CTR

Measure the click-through rate (CTR) of organic search results for a particular keyword

Not Supported

Competitive Research

Traffic Analysis

Get insights into the traffic a website receives, including sources of traffic, user behaviour, and engagement metrics

Supported

Domain Overview

Obtain a high-level overview of a website's performance, including metrics such as traffic, backlinks, and keywords

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Competitor Research

Analyze competitors' websites and SEO strategies to identify opportunities and gaps in a user's own strategy

Supported

Keyword Comparison

Compare the performance of different keywords, including their search volume, difficulty, and ranking positions\n

Supported

Site Audit

Site Health Check

Analyze various aspects of a website's health, such as load speed, security, and indexing status.\n

Supported

Mobile Optimization

Ensure that a website is optimized for mobile devices, which is increasingly important for SEO

Supported

On-page SEO Checker

Analyze individual pages on a website and get recommendations for optimization, such as title tags, meta descriptions, and content quality

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Backlink Analysis

Analyze the links pointing to a website, including their quality, relevance, and quantity

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Backlink Audit

Get an in-depth analysis of a website's backlink profile to identify issues such as low-quality or spammy links

Supported

Competitor Backlink Analysis

Get an analysis of the backlink profiles of competitors to identify opportunities for link building and optimization.

Supported

Backlink Gap Analysis

Compare a website's backlink profile to that of its competitors, to identify gaps in the website's backlink profile that could be improved

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Rank Tracking

Position Tracking

Track website ranking positions for specific keywords over time

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Local Rank Tracking

Track website local search engine rankings in specific geographic locations

Supported

Competitor Tracking

Track competitor rankings and performance in search engine results

Supported

Sensor

Track search engine result fluctuations to detect algorithm updates and changes that impact SEO

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Reporting

Customizable Report

Customize reports to include specific data and insights relevant to a user's needs

Supported

PDF Reports

Generate reports in PDF format for easy sharing and distribution

Supported

Shareable Reports

Share reports or dashboards with others, such as team members or clients

Supported

Integration

Google Analytics